Posts Tagged ‘fruit’

The Easterton Fruit Harvest

May 26, 2012

There had to be good reasons for a large jam factory to develop in Easterton. In the nineteenth century there were several small fruit preserving enterprises with, perhaps, that run by Samuel Saunders being the biggest. But it was left to Samuel Moore, in the early years of the twentieth century to move the business on from a cottage industry to one more on the factory scale.

The fruit fields of Easterton Sands stood behind all of the jam making businesses in the area.

Today we are looking at a photo which shows pickers at work in the fields. We think it dates from the 1920s or 30s.

The fruit plantation at Easterton – a photo at Market Lavington Museum

We can see, straight away, that this was much more than a mere garden patch of fruit. These days, people under the age of about 60 will have no memory of these fields.

The caption made this card an advert

The postcard was obviously used as an advert, for it tells us that this was a part of the fruit plantations of Samuel Moore and Sons, Easterton, Wilts. Tel. Lav 57.

And Samuel, himself is in the photo.

Samuel Moore of Easterton

That’s Sam. We don’t know who the lady is.

Other people in this photo are named, or partly identified.

The lady in black is said to be Doug Roger’s Granny

Sam Moore’s daughter.

Mrs S Topp

Two Smith sisters

Doris Baker

Jack Hill

Mrs L Cooper, née G Topp

We’d love to hear from anyone with memories of any of the people in this photo or people who can recall the fruit plantations in Easterton.

Samuel Moore of Easterton

May 5, 2010

Samuel Moore is a famous son of Easterton. Easterton, of course, was once a part of Market Lavington parish. Market Lavington Museum is seeking more information about Samuel.

Samuel Moore came to fame for running the jam factory in Easterton. The factory outlived Samuel but has now closed and is soon to be redeveloped – just as soon as the house builders can sort out the re-housing of the bats, which now occupy the site.

Samuel was born about 1864. Just where is a little uncertain for some information says Fiddington (then a part of West Lavington) and other data gives the birthplace as Easterton.

In 1871 Samuel was living with his grandparents in Easterton.

In 1881 Samuel lived at Woodbine Cottage in Easterton with his parents Isaac and Elizabeth. Samuel, aged 17, was a gardener, just like his father.

In 1891 Samuel lived on Church Street, Easterton – possibly still Woodbine Cottage. He was married to Bertha, a local girl and was working as a fruit preserver, probably for Samuel Saunders.

In 1901 Samuel, Bertha and the growing family were definitely at Woodbine Cottage on what was then called, The Drove. It is now named after Samuel.

The family were in Easterton in 1911 and Samuel certainly worked in some way with fruit.

At which point, the records we have in Market Lavington Museum stop. We have a photo, given to the museum this week, of a family at Woodbine Cottage.

Woodbine Cottage, the home of Samuel Moore of Easterton

Could that be an elderly Sam and Bertha by the cottage?

We also have a photo of Sam, thought to date from about 1920.

Samuel Moore in about 1920 from a photo at Market Lavington Museum

If you can give any further help with the history of Samuel and his family or his jam factory, then please contact the curator.

Garden sprayers – Market Lavington Museum

April 28, 2010

Once upon a time, Market Lavington, Easterton and Fiddington were all fruit growing areas. A new display of insecticide sprayers at Market Lavington Museum remembers this time.

Garden sprayers or syringes at Market Lavington Museum

The sprayers were all found at an address on Kings Road which was the site of one of the first of the late nineteenth century fruit farms. This was set up by Samuel Saunders whose family had been prominent in the parish for much of the century. In fact, Samuel may well have been in his 70s when he set up his fruit farm.

No doubt his employee, young Samuel Moore, did much of the work. Samuel Moore later found fame as the founder of the Easterton Jam factory.

It could be that in his early days, Samuel Moore used these sprayers.

Market Gardening at Fiddington

April 22, 2010

Most people who live in Market Lavington or Easterton will think of Fiddington as the area with a forty year old housing estate called Fiddington Clay. In fact, Fiddington was a long thin strip between Market Lavington and Easterton. There is still a Fiddington Farm up on the sands, to the north and once upon a time there was a Fiddington Farm on the chalk lands of Salisbury Plain to the south.

To add confusion to the situation, until 1884, Fiddington belonged to West Lavington but parish boundaries were then made more sensible and Fiddington was shared between Market Lavington and the new parish of Easterton.

The Fiddington clay area was always a good place for Market Gardening. In the 1930s new greenhouses were in operation in the area as these postcards we have in Market Lavington Museum show.

Greenhouses at Fiddington, Market Lavington about 1930

Interior of Fiddington greenhouse

The cards say W. C. Crisp and N. D. Hort Fruit and Flower Farm, Market Lavington. If anybody can tell us more about the people or the fruit farm then please contact us on or as a message on this blog.

Market gardening is still carried out at Fiddington but these days the rather more prosaic poly tunnels are used.