Posts Tagged ‘Jam’

The final pot of jam

April 8, 2011

Preserving fruit was an Easterton industry from the time when old Sam Saunders decided, in his old age, to be a fruit farmer and preserver towards the end of the nineteenth century. One of his employees, Samuel Moore, took over where Mr Saunders left off and turned what was more a cottage industry into a thriving business in the early years of the twentieth century. Samuel Moore’s sons, Wilfrid and Billy continued the business into the 1970s at which point the firm was sold to a large company who continued to trade under the Samuel Moore Foods name.

With further takeovers, the factory at Easterton became a small part of a very large organisation. Access was difficult and, although the business was trading at a profit, the factory was closed. The last pot of jam completed its journey along the production line on October 9th 1998.

This jar was especially labelled and then kept by the floor manager at the time and it has recently been given to Market Lavington Museum.

The pictures show the final pot of jam.

The final pot of jam came off the production line at easterton. It was intended to be sold at a Mace store but it never got there.

Ingredients of Samuel Moore Foods final pot of jam. This jar is now at Market Lavington Museum

The 'use by' date. Sadly the jam is already 11 years out of date.

The final jar lid was specially printed - 'LAST POT EVER S M F 9 OCT 98'. S M F is for Samuel Moore Foods.

Princess Anne at the jam factory again

March 21, 2011

We have already seen press coverage of Princess Anne’s visit to Easterton on 30th April 1985. She came to open an extension to the jam factory – Samuel Moore Foods.

Today we’ll look at the plaque she unveiled, which has now come to Market Lavington Museum. We’ll also see some work by an 8-year-old lad at St Barnabas School who went to see the royal visitor.

First, the plaque. This is a hefty slate item, some 75 cm long. When the factory closed down in 1998 it was rescued by an Easterton resident who worked at the factory. It has just been passed to the museum for safe keeping.

Plaque unveiled by Princess Anne at the Easterton jam factory of Samuel Moore Foods on 31st April 1985

And now the work, written by the eight year old at school the following day – the first of May, 1985.

That’s two examples of very different items about the same event, the one being monumental and the other simple and child produced.

We can expect the jam factory to feature again in the coming months for a number of new items have come to the museum

A Royal Visit – 30th April 1985

December 29, 2010

Some newspaper cuttings form another Christmas present received by Market Lavington Museum. They recall a visit made to the Easterton Jam Factory by The Princess Royal, Princess Anne or, as she was then, Mrs Mark Phillips.

The news cuttings, perhaps tell us more about the papers than the actual visit.

This was how the Daily Telegraph reported the visit in their 1st May 1985 edition.

Daily Telegraph reports Anne's visit to the Easterton Jam Factory in 1985

Interesting! It is the Guardian with the reputation for misprints but it seems the Telegraph failed here as well.

The Sun, for the same day, took the opportunity to get a photo of Anne in a silly hat.

Princess Anne is at Easterton and the cutting is now at Market Lavington Museum

The Sun couldn’t get its geography right for of course, the jam factory was never in Devizes.

The Western Daily Express is a regional paper and has more detail, and some awful misprints. The article has been broken into pieces to fit the blog format.

Western Daily Press photos of Princess Anne's visit to Easterton Jam Factory

A local youngster chosen to present a bouquet to the visiting princess.

The article in the Western Daily Press

We’d like to make it clear that the local children gave the princess a warM welcome.

These are lovely items to have in the museum but the local papers probably gave bigger coverage to this story. Has anyone got copies of them? They’d make a great late Christmas present for the museum.

A Christmas Card for the museum

December 27, 2010

No, this is not an actual Christmas card, but rather a postcard depicting a local scene, which has been given to Market Lavington Museum over the Christmas period.

We have hundreds of local postcards in the museum, many made from photos taken by Alf Burgess, the photographer, or his sons. But this one was artist drawn, more recently than the Burgess family were at work and depicts a scene that they would not have known. For the scene is a factory – the largest in the area. It was in Easterton and it made jam.

Easterton jam factory on a postcard at Market Lavington Museum

The artist is John Worsfold. Market Lavington Museum has a number of his sketches – or rather copies of them. It probably dates from the 1980s.

The caption on the back of the card simply reads

Of course, it isn’t Samuel Moore himself, but rather his jam factory. We still await news on what will happen to the site now that the factory has shut down.

Easterton Jam Factory in 1985

July 3, 2010

Samuel Moore of Easterton started jam making commercially more than 100 years ago. His business grew steadily with products sold under his name, for the company was called Samuel Moore Foods. Perhaps changing eating habits caused a decline and after a period of financial instability, the company was taken over and became a part of the Hazlewood Food group.

A number of brochures from that company have recently been donated to Market Lavington Museum. This one dates from about 1985.

Front of 1985 Hazlewood Foods brochure at Market Lavington Museum

Most of the brochure is not directly linked to our area. One page is about the products made and the processes used at the Easterton site.

The Easterton page in the brochure

At the bottom we see some of the products produced or packaged at Easterton.

A part of the Easterton jam factory as shown in the 1985 brochure

Easterton information in the 1985 brochure

Market Lavington Museum is delighted to receive information about this factory where so many local people worked. If you have any items or information that relate to the jam factory we’d be delighted to hear from you.

Right Royal Jam

June 28, 2010

On 30th April 1985, Princess Anne came to the Easterton Jam Factory – Samuel Moore Foods – to open an extension. No doubt, at the time rural industry was seen as well worth supporting and what was always known locally, simply as ‘the jam factory’ was one of the larger employers in the area.

Maybe somebody could provide Market Lavington Museum with a photo of Princess Anne in Easterton on that occasion. It would certainly complement a recent gift received by the museum.

Gift set of preserves produced by Samuel Moore Fooods of Easterton in 1985 and now at Market Lavington Museum

This is a gift set of Samuel Moore jams, jelly, mincemeat and marmalades, together with a Paddington Bear marmalade pot and spoon. This presentation pack was put together to mark the occasion of the visit of princess Anne to the Samuel Moore factory in Easterton.

Marmalade jar in the gift set which tells us that the product was made to mark the visit of Princess Anne to the Easterton factory in 1985

Special labels were produced for this unique event. The high quality preserves carried the Easterton Village trade name, which the firm used for its luxury products.

Life is never dull at a museum. We certainly could not have guessed that in our Silver Jubilee year, we’d have received a gift of jam that was also celebrating its 25th year. How very appropriate.

Easterton Jam Factory

June 19, 2010

Once upon a time, Easterton was famed for its jam factory. As already reported on this blog, the jam business grew out of the fruit farming of Sam Saunders and the enthusiasm of one of his employees, Samuel Moore who started making jam at his cottage, Woodbine Cottage on what is now Sam Moore’s Lane in Easterton.

The factory grew, and remained independent for years, eventually becoming a part of a larger organisation, which decided that jam, was not their core business and the factory was closed

It seems to be the way of the blog, that one entry leads to new information or even artefacts coming to the museum. We have just received labels that were not deemed worth anything when the factory closed. By museum standards, these labels are modern for they can only have been produced in the final years of operation. They are modern sticky labels on a long roll of backing paper and presumably were overprinted with further information when used.

Easterton Jam Factory labels from the 1980s - now at Market Lavington Museum

The labels tell us of a Wiltshire product and the trade name of Samuel Moore Foods of Easterton survives. We imagine that these labels went onto catering tins of jam – twelve and a half kilograms is a big container. Hidden away, almost, at the bottom right of the label is a small logo of the firm which finally closed the factory.

Samuel Moore Foods was owned by the Hazelwood group at the time

The main logo would seem to show The Royal Oak in Easterton

 The main image on the logo looks to be based on the Royal Oak pub in Easterton, which can also be seen in the 2009 photo below.

The Royal Oak, Easterton, in 2009

Jam Factory Ladies

January 30, 2010

Our Museum is called Market Lavington Museum and that ought to tell us just what it is about. But it is just a bit more complex for parish boundaries have changed. In the past, Easterton was a part of Market lavington. It is now a separate parish, but Easterton items find their way to market Lavington Museum.

Amongst them is this photo of some ladies who worked at the Samuel Moore Jam Factory in the 1970s.

Jam Factory Ladies - 1970s

Some are named. Can you identify any of the other people in this shot?